In a recent piece with Bridging and Commercial, LoanTube continues to advocate for fairer access to finance for small and medium-sized enterprises (SMEs), emphasising the urgent need to simplify lending for the UK’s smallest businesses. Despite representing the majority of UK firms, many SMEs still face barriers to borrowing due to lengthy processes, limited awareness of financial products, and the burden of complex application requirements.
The company stresses that embedded finance, when designed with transparency and supported by brokers who adopt smarter, fairer practices, has the power to transform the economics of small-ticket lending. Research from the British Business Bank reveals that six in ten small firms never apply for finance due to lack of awareness, while seven in ten avoid reapplying after rejection leaving an estimated £20 billion SME debt finance shortfall.
By combining real-time data from open banking, Companies House, and credit bureaus, embedded finance solutions can now pre-qualify SMEs for funding within seconds. This technology enables brokers to focus on providing human support, helping small business owners understand terms, assess risks, and secure funding tailored to their needs.
“Making capital more accessible has the potential to spark growth well beyond the high street,” said Gurprit Singh Gujral, Founder and CEO of LoanTube. “By delivering finance directly through the tools and platforms businesses already use, we can unlock opportunities for those often left behind by traditional lending.”
