We have categorised our cookies and similar tools into different sections based on their usage and functionality. The tools we use may change over time. Any policy revisions will be updated on this page, so you don’t miss out on anything. You can manage your cookie preferences at any time through your browser settings.
(a) Strictly Essential Cookies
These cookies are essential because they enable you to browse our website and use the different features available on it. You will not be able to use certain features of our website if you disable these cookies.
We also use a few essential tools that quietly run in the background to help us verify that a real person is using the form, protect the website from bots, and keep your application secure. These tools analyse limited technical information from your browser, such as how your device displays images or loads certain features, to ensure the website functions properly and securely. Because these checks are needed to protect our service and prevent fraud, they are treated as essential and can’t be turned off.
(b) Performance Cookies or Analytics Cookies
As the name suggests, these cookies are used to optimise the performance of the services we provide. The cookies involved in this section collect information about website usage patterns and trends. This helps us understand your browsing behaviour and allows us to optimise it further to make it easier for you. Performance cookies do not aim to identify you directly, but may collect technical information such as anonymised IP addresses and usage data.
Google Analytics is a web analytics service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043-1351, United States. Through this technology, we collect and analyse data about our visitors’ behaviour. The data collected is aggregated and used in a way that does not directly identify you. We anonymise your IP address before transferring the data to Google’s servers in the United States of America.
By setting a cookie, Google may analyse how our website is used. As a result, Google acquires information, such as the time of access, the location from which the site was accessed, and the frequency of visits to our website by the data subject (you). With each visit to our website, data will be transmitted to Google in the USA. Where such transfers occur, appropriate safeguards are in place in accordance with UK data protection law. Google may store and pass this personal data collected through the technical procedure on to third parties.
(c) Functionality Cookies
Functionality Cookies help us remember your settings, preferences, and other relevant choices you make during your browsing experience. These cookies are important to ensure your experience is smooth and user-friendly.
(d) Marketing and Advertising Cookies
We use Google remarketing cookies to serve more relevant ads on third-party sites to users who have visited our site. These tools collect information using cookies and help us create reports on how the site is used. Google’s privacy policy is available at: https://policies.google.com/privacy?hl=en&gl=uk.
We use Google AdWords conversion tracking to measure how well our marketing campaigns perform, support remarketing, and help us show relevant adverts to new and existing users. See above for Google’s privacy policy. If you wish to opt out of remarketing, please visit https://myadcenter.google.com/?hl=en&sasb=true on Google and change the settings of your ad preferences.
We use Facebook cookies to understand how well our adverts perform on Facebook and to show relevant ads to people who have visited our website. These tools help us improve our marketing and reach customers who may be interested in our services. Facebook’s privacy policy is available at: https://www.facebook.com/privacy/explanation.
You can change your Facebook settings at any time by visiting https://www.facebook.com/help/568137493302217?helpref=faq_content for instructions on how to do so.
Some of our trusted partners also use tools that don’t store a cookie file but work in a very similar way. These can include tag scripts, pixels, device signals, and other technologies that help us understand how people use our website and how well our adverts are performing. They may measure information such as how long a page took to load, which parts of the site were viewed, or whether an advert on another platform led you to our website. These technologies help us improve our services and make our advertising more relevant.
(e) reCAPTCHA and Security Tools
We use Google’s reCAPTCHA service on our loan application form and offers page to help protect our website from bots, spam, and fraudulent activity. reCAPTCHA analyses a few technical signals from your browser, including how the page loads or how you interact with it, to help assess whether a real person is using our forms. It may place cookies or use similar technologies to do this.
This information is used only for security and to keep your application safe. Google may process this data in line with its own Privacy Policy and Terms of Service. These automated checks are used solely for security and fraud prevention purposes and do not involve profiling for marketing or credit decision-making.
(f) First-Party and Third-Party Cookies
Some of the cookies and tools we use are set directly by us, and some are set by the trusted partners we work with. Cookies set by LoanTube are called first-party cookies. Cookies set by our partners, for example, analytics or advertising providers, are called third-party cookies. These partners help us understand how people use our website, keep our services secure or show more relevant advertising if you choose to allow it. You can control both first-party and third-party cookies at any time through your browser’s cookie settings.
